Make it easier for best-fit buyers to understand your product, trust its value and feel ready to sign up before they even see it in action.
2-WEEK MESSAGING REDO
CORE PROJECT
A focused 2-week sprint to decide what to say, what makes your product different and how the value should build from first impression to conversion.
Fixed price. Delivered in 2 weeks.
What you get:
Complete Messaging Canvas
One central reference for your buyer, use case, value, proof and core product story.
5 differentiated messaging angles
Five distinct ways to frame your product and choose the strongest direction.
Core message hierarchy
A clear order for what buyers should understand before they act.
Funnel messaging guide
Clear direction for applying the messaging across your website, ads, sales and onboarding.
CAMERON HORTON
Co-founder & CRO, Attribution App
ARTEM POGOSOV
CMO, DemandSense
If you already have this feeling that your product is much better
than how your website explains it, this is a perfect place to start
Each add-on is built from the approved Messaging Canvas, so buyers get
the same clear reason to choose you wherever they meet your product.
ADD-ON
HOMEPAGE REWRITE
A complete homepage that makes the product clear before buyers sign up or book a demo.
$1,500
What you get
Homepage structure and section flow
Production-ready homepage copy
Headline variations
Figma wireframe
ADD-ON
ADVERTISING PACK
Ads built from the strongest angles and matched to what buyers see after the click.
$1,500
What you get
3 messaging campaign angles
Production-ready headlines and copy
Visual hooks
for each concept
Landing-page message direction
ADD-ON
SALES PACK
Give sales the same clear product story buyers saw before they reached the call.
$2,000
What you get
Sales deck structure and ready copy
Elevator pitch variations
Objection-handling messages
Outreach and follow-up email copy
ADD-ON
ACTIVATION, ONBOARDING & NURTURE
Onboarding and in-app copy that guides users toward the result you promised.
What you get
Onboarding and activation flow
Production-ready email copy
In-app microcopy
Nurture email sequence copy
Our collab PROCESS
You bring the product context and buyer knowledge. I research the market, build the Messaging Canvas and refine every major decision with you.
PRE-WORK
What I need from you
Complete the questionnaire, share key
materials and join two 75-min sessions.
What I will do
Research the product and market, build
the angles and deliver the final Canvas.
Align on product, buyers and goals.
Internal
review
Review your existing materials.
Study competitors and alternatives.
Build the first direction.
Prepare Monday’s draft.
First draft
Receive the Messaging Canvas.
Review and decide together.
Update the messaging.
Polish the final direction.
Final
delivery
Receive the completed Canvas.
FAQ
What is the Product Messaging Redo?
A two-week project that defines how to present your product so best-fit buyers can quickly understand what it does, why it matters and why they should choose it.
Who is it for?
B2B SaaS companies with a strong product that feels harder to understand, value or buy than it should because the current messaging is vague, inconsistent or too focused on features.
What does it replace?
It replaces scattered positioning documents, disconnected campaign messages and repeated attempts to explain the product differently across every page, ad and sales conversation.
Where can we use the messaging?
Across your homepage, product pages, ads, sales decks, outreach, onboarding, activation flows, nurture emails and in-app copy.
Does the core project include finished copy?
The core project gives you the messaging strategy, Messaging Canvas and clear direction for applying it. Production-ready homepage, advertising, sales and lifecycle copy can be added separately.
How do we put the messaging into use?
You can apply the canvas with your internal team or add the assets you need and have me turn the strategy into production-ready copy.